HOW TO USE DATA: There is way too much financial data on the web. This site gives you forms and procedures for collecting, organizing and using data effectively in decisions. It gives you tools for proper measurement so you can compare investments and keep track of your results.
IMPLICATIONS AND SOLUTIONS: Definitions and factual presentations of financial products and processes are everywhere on the web. This site takes you beyond the facts to understand and appreciate the implications of those facts and the issues you must anticipate. It presents your choices for dealing with those problems.
CRITICAL THINKING: This site is essentially negative. It tries to show how most ideas about the stock market have little, if any, substance when analyzed. Most retail investors learn from the media and web sites where an accepted doctrine is repeated. This site presents counter arguments to confront and contradict the errors in that doctrine that are wrong logically and wrong factually. Hopefully you think through the issues for yourself and weigh the evidence without bowing to the popular opinion, or what you 'want' to believe. This was the driving force behind the creation of this web site.
In many cases only particular arguments are de-bunked - beware not to generalize to larger issues. A prevailing attitude of both investors and 'experts' is "You are either for us or against us". Once you have chosen your 'side' then any argument, no matter how ludicrous, becomes valid. This site attacks individual arguments without necessarily disagreeing with some general position. The objective is a more nuanced understanding.